Free Download Advertising An Integrated Marketing Communications Perspective, 4th Australian Edition. This Advertising An Integrated Marketing Communications Perspective, 4th Australian Edition is a premium resource shared for free on AEbooks
Advertising An Integrated Marketing Communications Perspective, 4th Australian Edition
by George E. Belch
English | 2020 | ISBN: 1760422991 | 938 Pages | PDF | 28 MB
Advertising 4e has been fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.
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